ZFF MVP

Getting started

Bringing the festival to your fingertips

As a part of a pitch we suggested a mobile solution to help attendees easily access festival locations, screenings, and schedules. Our collaboration focused on creating a mobile app that serves as a comprehensive festival guide, making it easier for users to plan their visits and engage with events.

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Context

A multi-venue festival with complex scheduling

ZFF takes place across multiple locations with dozens of screenings and events each day. Attendees previously had to navigate paper schedules, separate websites, and scattered updates — making it challenging to stay informed and organized. The opportunity was to centralize this information into a single, mobile-friendly platform that keeps users informed in real time.

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The challenge

Streamlining information for festival-goers

Three key challenges guided our design process:

1. Centralizing event information
   Festival attendees needed quick access to locations, showtimes, and event details in one place.
2. Designing intuitive navigation
   The app had to make exploring films, venues, and schedules effortless.
3. Supporting multiple user needs
   Users range from casual visitors to dedicated cinephiles, each requiring clear and flexible ways to browse and plan their festival experience.

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My role

UX design, mobile interface, and flow optimization

At Moin Studio, we:

• Mapped key user journeys, from browsing films to planning daily schedules
• Designed intuitive, mobile-first screens for iOS and Android
• Created navigation patterns and interface elements optimized for fast interactions
• Tested prototypes to ensure clarity and ease of use during high-traffic festival scenarios

Our focus was on making festival exploration smooth, engaging, and reliable for attendees.

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User insights

Understanding festival-goer behavior

Through interviews and observation, we discovered:

• Users want immediate access to film times and venues
• Many attendees plan their day in advance, requiring easy schedule building and reminders
• Visual clarity is critical for quick scanning of film titles and times

These insights informed our design decisions for navigation, hierarchy, and layout.

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The solution

A mobile-first festival companion

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Clear event browsing

The app allows users to browse films, see detailed descriptions, and check screening times with minimal effort.

Venue and schedule integration

Maps of festival locations and integrated schedules help users plan routes and daily itineraries efficiently.

Personalized experience

Users can create favorites, add events to personal schedules, and receive timely updates, keeping them engaged throughout the festival.

Optimized for mobile

All screens were designed for easy navigation on smartphones, ensuring fast access and readable layouts in various lighting and crowded conditions.

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Impact

A seamless festival experience

The ZFF Mobile App helps attendees:

• Navigate multiple venues without confusion
• Discover films and screenings quickly
• Build a personalized festival plan
• Stay informed with a single, reliable source of information

The app elevates the overall festival experience and enhances engagement for both first-time and returning visitors.

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Learnings

Mobile design meets live events

Designing for a dynamic, time-sensitive festival taught us the importance of clear hierarchy, quick access to information, and context-aware flows.

User-centered planning is key

Understanding how attendees move and plan their days allowed us to design features that genuinely support user needs, rather than just displaying content.

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